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Research methods for leisure and tourism 5th Edition by A J Veal ISBN 1292115297 978-1292115290

  • SKU: BELL-21977050
Research methods for leisure and tourism 5th Edition by A J Veal ISBN 1292115297 978-1292115290
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Research methods for leisure and tourism 5th Edition by A J Veal ISBN 1292115297 978-1292115290 instant download after payment.

Publisher: Pearson
File Extension: PDF
File size: 8.52 MB
Author: Veal, Anthony James
ISBN: 9781292115290, 9781292115313, 9781292217864, 1292115297, 1292115319, 1292217863
Language: English
Year: 2017
Edition: Fifth edition

Product desciption

Research methods for leisure and tourism 5th Edition by A J Veal ISBN 1292115297 978-1292115290 by Veal, Anthony James 9781292115290, 9781292115313, 9781292217864, 1292115297, 1292115319, 1292217863 instant download after payment.

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Product details:

ISBN 10: 1292115297

ISBN 13: 978-1292115290 

Author: A.J. Veal 

Now in its 5th edition, Research Methods for Leisure and Tourism has become the ultimate reference text for both students enrolled in undergraduate and postgraduate degrees and practising managers.

This book combines comprehensive coverage of a wide variety of qualitative and quantitative research methods with step-by step guidance through research software including Excel, SPSS and NVivo.

Table of contents:

I Preparation
1 Introduction to research: what, why and who?
2 Approaches to leisure and tourism research
3 Starting out – research plans and proposals
4 Research ethics
5 The range of research methods
6 Reviewing the literature
II Data collection
7 Secondary data sources
8 Observation
9 Qualitative methods: introduction and data collection
10 Questionnaire surveys: typology, design and coding
11 Experimental research
12 Case study method
13 Sampling: quantitative and qualitative
III Data analysis
14 Analysing secondary data
15 Analysing qualitative data
16 Analysing quantitative data
17 Statistical analysis
IV Communicating results
18 Preparing a research report

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Tags: A J Veal, Research Methods, Leisure, Tourism

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