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4.4
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ISBN 10: 1292115297
ISBN 13: 978-1292115290
Author: A.J. Veal
This book combines comprehensive coverage of a wide variety of qualitative and quantitative research methods with step-by step guidance through research software including Excel, SPSS and NVivo.
I Preparation
1 Introduction to research: what, why and who?
2 Approaches to leisure and tourism research
3 Starting out – research plans and proposals
4 Research ethics
5 The range of research methods
6 Reviewing the literature
II Data collection
7 Secondary data sources
8 Observation
9 Qualitative methods: introduction and data collection
10 Questionnaire surveys: typology, design and coding
11 Experimental research
12 Case study method
13 Sampling: quantitative and qualitative
III Data analysis
14 Analysing secondary data
15 Analysing qualitative data
16 Analysing quantitative data
17 Statistical analysis
IV Communicating results
18 Preparing a research report
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Tags: A J Veal, Research Methods, Leisure, Tourism