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Researching Ux Analytics Understanding Is The Heart Of Great Ux Hay

SKU: BELL-22041878

$ 31.00 ~~$ 45.00~~ (-31%)

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Researching Ux Analytics Understanding Is The Heart Of Great Ux Hay instant download after payment.

Publisher: SitePoint Pty. Ltd

File Extension: EPUB

File size: 4.04 MB

Pages: 178

Author: Hay, Luke

ISBN: 9780994347077, 9780995382701, 0994347073, 0995382700

Language: English

Year: 2017

Product desciption

Researching Ux Analytics Understanding Is The Heart Of Great Ux Hay by Hay, Luke 9780994347077, 9780995382701, 0994347073, 0995382700 instant download after payment.

Good UX is based on evidence. Qualitative evidence, such as user testing and field research, can only get you so far. To get the full picture of how users are engaging with your website or app, you'll need to use quantitative evidence in the form of analytics.
This book will show you, step by step, how you can use website and app analytics data to inform design choices and definitively improve user experience. Offering practical guidelines, with plenty of detailed examples, this book covers:
why you need to gather analytics data for your UX projects
getting set up with analytics tools
analyzing data
how to find problems in your analytics
using analytics to aid user research, measure and report on outcomes
By the end of this book, you'll have a strong understanding of the important role analytics plays in the UX process. It will inspire you to take an "analytics first" approach to your UX projects.