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Responsible Consumption And Sustainability Case Studies From Corporate Social Responsibility Social Marketing Enrique Carlos Bianchi

Name: Responsible Consumption And Sustainability Case Studies From Corporate Social Responsibility Social Marketing Enrique Carlos Bianchi
SKU: BELL-50856832
Price: 31.00 USD
Availability: InStock
Rating: 4.8 (24 reviews)

SKU: BELL-50856832

Responsible Consumption And Sustainability Case Studies From Corporate Social Responsibility Social Marketing Enrique Carlos Bianchi

$ 31.00 ~~$ 45.00~~ (-31%)

4.8

24 reviews

Responsible Consumption And Sustainability Case Studies From Corporate Social Responsibility Social Marketing Enrique Carlos Bianchi instant download after payment.

Publisher: Springer

File Extension: PDF

File size: 7.9 MB

Pages: 318

Author: Enrique Carlos Bianchi, Jose Luis Vazquez Burguete, M. Mercedes Galan-Ladero, Ana Lanero Carrizo

ISBN: 9783031307416, 3031307410

Language: English

Year: 2023

Product desciption

Responsible Consumption And Sustainability Case Studies From Corporate Social Responsibility Social Marketing Enrique Carlos Bianchi by Enrique Carlos Bianchi, Jose Luis Vazquez Burguete, M. Mercedes Galan-ladero, Ana Lanero Carrizo 9783031307416, 3031307410 instant download after payment.

This book presents high-quality cases on the actions carried out by companies to minimize the social and environmental impact of the products (goods and services) they launch on the market. It also highlights the education campaigns that promote behavioral changes and new sustainable lifestyles that have been developed by all kinds of organizations (Public Administration, NGOs, and businesses), mainly from Corporate Social Responsibility, Social Marketing, and Behavioral Economics perspectives. International cases help students learn how management and corporate strategy, and the appropriate marketing strategies, can be designed with an aim to achieve responsible consumption and create sustainable lifestyles.