Restart Sustainable Business Model Innovation Sveinungjrgensen by Sveinung jørgensen, Lars Jacob Tynes pedersen instant download after payment.

In this book, we argue that companies can be, and are becoming, an important part of the solution and that the problems we are talking about here are and will likely remain a source of business opportunities and competitive advantage. There are already plentiful examples of companies that change their business models in ways that allow them to contribute to a more sustainable world—either by improving their own footprint or by helping others to improve theirs (see, e.g., Jørgensen and Pedersen 2017a). Importantly, however, they try to do so in a manner
that is compatible with, and can even promote, profitable operations. This movement in a more sustainable direction is, however, probably just beginning. In order to get the necessary momentum and actually solve the sustainability problems we face today, there is a pressing need for fundamental business model innovations. Thus, the point of departure of this book is simple: In order for companies to be part of the solution rather than part of the problem, we need comprehensive changes to business models. And in order to achieve this, there is a need for knowledge to support such changes. In this book, we aim to contribute to these changes by developing a research-based framework for sustainable business model innovation. Our conceptual framework for what this entails is coined RESTART—an acronym of seven letters reflecting seven key characteristics related to business models. Such a RESTART of business is likely to require large-scale sustainable business model innovation, in
which companies add more value than they take. More sustainable business models will need to address the social and environmental problems we face, be informed by the technological opportunity space of digitalization and the fourth industrial revolution and be adapted to the changing mindsets of consumers, employees and other stakeholders. This book provides a conceptual and empirical investigation of seven business model characteristics that are
…