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Retail Internationalization In China Expansion Of Foreign Retailers Lisa Qixun Siebers

  • SKU: BELL-2405416
Retail Internationalization In China Expansion Of Foreign Retailers Lisa Qixun Siebers
$ 31.00 $ 45.00 (-31%)

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Retail Internationalization In China Expansion Of Foreign Retailers Lisa Qixun Siebers instant download after payment.

Publisher: Palgrave Macmillan
File Extension: PDF
File size: 3.37 MB
Pages: 225
Author: Lisa Qixun Siebers
ISBN: 9780230293373, 0230293379
Language: English
Year: 2011

Product desciption

Retail Internationalization In China Expansion Of Foreign Retailers Lisa Qixun Siebers by Lisa Qixun Siebers 9780230293373, 0230293379 instant download after payment.

As potentially the largest retail market, China has attracted a great number of foreign retail operations. Based on case study research, this book provides valuable insights international retailers need for success in China. The newly developed theoretical model helps to extend the body of knowledge on firm internationalisation.

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