Retail Marketing and Sales 1st Edition by Paul Stinson ISBN 0816069069 9780816069064 by Paul Stinson 0816069069 instant download after payment.
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Product details:
ISBN 10: 0816069069
ISBN 13: 9780816069064
Author: Paul Stinson
Retail Marketing and Sales 1st Table of contents:
Chapter 1: The World of Retail
- Overview of the Retail Industry
- Different Types of Retail Environments (Department Stores, Boutiques, Supermarkets, Online Retail)
- The Customer Experience
- Key Careers in Retail (Requiring a Two-Year Degree/Certification):
- Retail Sales Associate
- Visual Merchandiser
- Store Manager (Assistant/Entry-Level)
- Customer Service Representative
- Retail Buyer (Assistant/Junior)
- Inventory Control Specialist
Chapter 2: Exploring Marketing Careers
- What is Marketing? (Understanding its role in business)
- Different Aspects of Marketing (Market Research, Advertising, Promotions, Public Relations)
- The Rise of Digital Marketing
- Key Careers in Marketing (Requiring a Two-Year Degree/Certification):
- Marketing Assistant/Coordinator
- Social Media Assistant
- Market Research Assistant
- Advertising Coordinator
- Public Relations Assistant
Chapter 3: Opportunities in Sales
- What is Sales? (Understanding its importance to businesses)
- Types of Sales Environments (Retail Sales, Business-to-Business, Telemarketing, Direct Sales)
- Essential Sales Skills
- Key Careers in Sales (Requiring a Two-Year Degree/Certification):
- Sales Representative (Entry-Level)
- Account Representative
- Inside Sales Representative
- Customer Service & Sales Support Specialist
- Merchandising Representative
Chapter 4: Essential Skills for Success in Retail, Marketing, and Sales
- Communication Skills (Verbal and Written)
- Customer Service Skills
- Problem-Solving and Critical Thinking
- Teamwork and Collaboration
- Basic Technology and Computer Literacy
- Adaptability and Resilience
- Time Management and Organization
- Product Knowledge and Learning Agility
Chapter 5: Education and Training
- Understanding Two-Year Degree Programs (Associate's Degrees)
- Vocational Training and Certifications
- Apprenticeships and On-the-Job Training
- Continuing Education and Professional Development
- Online Learning Opportunities
Chapter 6: Finding and Landing Your Job
- Self-Assessment: Identifying Your Interests and Strengths
- Researching Job Opportunities
- Crafting an Effective Resume and Cover Letter
- Networking for Career Success
- Acing the Interview (Preparation, Common Questions, Follow-up)
- Understanding Job Offers and Compensation
Chapter 7: Career Growth and Advancement
- Pathways for Promotion within Retail, Marketing, and Sales
- Building a Professional Network
- Mentorship and Professional Organizations
- The Value of Experience and Continuous L
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Tags: Paul Stinson, Retail, Marketing
