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Retail Marketing Management 2nd Ed Gilbert David

Name: Retail Marketing Management 2nd Ed Gilbert David
SKU: BELL-21976968
Price: 31.00 USD
Availability: InStock
Rating: 4.1 (90 reviews)

SKU: BELL-21976968

$ 31.00 ~~$ 45.00~~ (-31%)

4.1

90 reviews

Retail Marketing Management 2nd Ed Gilbert David instant download after payment.

Publisher: Financial Times Prentice Hall (a Pearson Education Company)

File Extension: PDF

File size: 5.37 MB

Pages: 400

Author: Gilbert, David

ISBN: 9780273655114, 0273655116

Language: English

Year: 2003

Edition: 2nd ed

Product desciption

Retail Marketing Management 2nd Ed Gilbert David by Gilbert, David 9780273655114, 0273655116 instant download after payment.

The second edition of this text offers an approach that marries retail marketing theory with the newer retail concepts and international examples. Building on the first edition, the book starts by looking at the nature of retailing as an activity, then introduces retail marketing, followed by a discussion of consumer behaviour, the retail marketing mix, and other important issues such as location strategies, branding, the application of IT and ethics. It takes an intergrated approach to explaining the process of internalization, and the inclusion of plenty of international examples reinforces this approach.