Retailization Brand Survival in the Age of Retailer Power 1st Edition by Lars Thomassen, Keith Lincoln, Anthony Aconis ISBN 0749446897 9780749446895 by Lars Thomassen, Keith Lincoln, Anthony Aconis, 0749446897, 9780749448738 instant download after payment.

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Product details:

ISBN 10: 0749446897 
ISBN 13: 9780749446895
Author: Lars Thomassen, Keith Lincoln, Anthony Aconis

Retailization Brand Survival in the Age of Retailer Power 1st Table of contents:

Part I: Understanding the New Retail Landscape

Chapter 1: The Ascent of the Retailer

• 1.1 The Golden Age of Brands: From P&G to Coca-Cola

• 1.2 Consolidation and Scale: The Rise of Retail Giants (Walmart, Target, Carrefour)

• 1.3 The Data Advantage: Retailers Own the Consumer Relationship

• 1.4 The Private Label Revolution: From Generic to Premium Competitor

• 1.5 The E-commerce Disruptor: The Amazon Effect

Chapter 2: The Power Plays: How Retailers Control the Market

• 2.1 Category Management as a Weapon

• 2.2 The Squeeze: Price and Promotion Pressures

• 2.3 Control of Shelf Space and Assortment Decisions

• 2.4 The Retail Media Network: Monetizing the Consumer

• 2.5 The Supply Chain Squeeze: Vendor Managed Inventory and Demands

Part II: The Brand’s Strategic Playbook for Survival

Chapter 3: Rebuilding Brand Equity in a Crowded Store

• 3.1 Beyond the Product: Creating an Irreplaceable Brand

• 3.2 Radical Innovation as a Shield

• 3.3 Building a Direct Consumer Connection (DCC)

• 3.4 The Power of Storytelling in a Transactional World

• 3.5 Leveraging Purpose and Values

Chapter 4: The Direct-to-Consumer (DTC) Revolution

• 4.1 Why Go DTC? The Benefits of Control and Data

• 4.2 Building the DTC Channel: E-commerce, Flagship Stores, and Subscriptions

• 4.3 The Operational Challenge: From Manufacturing to Fulfillment

• 4.4 Measuring Success in the DTC Space

• 4.5 The Synergy between DTC and Retail Channels

Chapter 5: Mastering the Art of Retailer Collaboration

• 5.1 From Adversary to Partner: The New Mindset

• 5.2 Becoming a Category Expert, Not Just a Vendor

• 5.3 Leveraging Retailer Data to Drive Mutual Growth

• 5.4 Joint Business Planning and Collaborative Supply Chain Management

• 5.5 Negotiating for Value, Not Just Price

Part III: Operational and Financial Resilience

Chapter 6: Supply Chain Agility and Flexibility

• 6.1 Responding to Retailer Demands: Shorter Lead Times and Smaller Batches

• 6.2 The Cost of "On-Time, In-Full" (OTIF)

• 6.3 Building a Resilient, Data-Driven Supply Chain

• 6.4 Differentiating Between Retail and DTC Logistics

Chapter 7: Winning the Data War

• 7.1 What Data Do Retailers Have? (POS, Loyalty, etc.)

• 7.2 What Data Do Brands Have? (DTC, Social, etc.)

• 7.3 Creating a Single View of the Consumer

• 7.4 The Ethical and Practical Challenges of Data Sharing

• 7.5 Using Analytics to Justify Your Value to the Retailer

Part IV: The Future of Brand Survival

Chapter 8: The Age of the Omnichannel Ecosystem

• 8.1 The Blurring Lines: Physical and Digital Retail

• 8.2 The Rise of Marketplace Platforms (Amazon, Alibaba)

• 8.3 The Role of Brands in the Future of Retail Media

• 8.4 From Product to Experience: The Future of the Shopping Journey

Chapter 9: Case Studies: Thriving in the Retailization Era

• 9.1 The DTC Maverick: How a Digital-Native Brand Built its Own Empire

• 9.2 The Strategic Innovator: How a Legacy Brand Reinvented its Product Portfolio

• 9.3 The Ultimate Partner: How a Brand Became Indispensable to its Retailer

• 9.4 The Lessons from Failures: Why Some Brands Didn’t Survive

Conclusion: The Brand of Tomorrow

• The New Imperatives: Control, Connection, and Collaboration

• Final Thoughts on Brand Survival and Thrival

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Tags: Lars Thomassen, Keith Lincoln, Anthony Aconis, Retailization, Survival