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Retailization Brand Survival In The Age Of Retailer Power Lars Thomassen

Name: Retailization Brand Survival In The Age Of Retailer Power Lars Thomassen
SKU: BELL-2142944
Price: 31.00 USD
Availability: InStock
Rating: 4 (76 reviews)

SKU: BELL-2142944

$ 31.00 ~~$ 45.00~~ (-31%)

4.0

76 reviews

Retailization Brand Survival In The Age Of Retailer Power Lars Thomassen instant download after payment.

Publisher: Kogan Page

File Extension: PDF

File size: 1.89 MB

Pages: 240

Author: Lars Thomassen, Keith Lincoln, Anthony Aconis,

ISBN: 0749446897, 9780749448738

Language: English

Year: 2006

Product desciption

Retailization Brand Survival In The Age Of Retailer Power Lars Thomassen by Lars Thomassen, Keith Lincoln, Anthony Aconis, 0749446897, 9780749448738 instant download after payment.

Presents an innovative and pragmatic step-by-step process to help businesses rethink their brand efforts around the retail strategies that best meet the needs of today's shoppers. Illustrates how brand power is inexorably being replaced by retailer power. Based on a two-year study conducted by AC Nielsen and BBDO Europe --the largest global study on selling branded products ever conducted -- the book reveals how corporations and their brands are dealing (or not dealing ) with this new era.