Rethinking Performance Measurement Beyond The Balanced Scorecard 1st Edition Marshall W Meyer by Marshall W Meyer 9780521812436, 0521812437 instant download after payment.

Performance measurement remains a vexing problem for business firms and other kinds of organizations. The ''balanced scorecard'', widely touted as a solution to problems of performance measurement and strategic planning, has no strong basis in theory. Moreover, implementation of the ''balanced scorecard'' may create many more problems than it solves. This text returns to the fundamentals by asking what is the performance of the firm, can this performance be measured, and what are reasonable second-best measures if the first-best measures we would like to have are not available
Explains why: the performance we want to measure (long-term cash flows, long-term viability) and the performance we can measure (current cash flows, customer satisfaction, etc.) are not the same. Why are performance measures so bad? -- Running down of performance measures -- In search of balance -- From cost drivers to revenue drivers -- Learning from ABPA -- Managing and strategizing with ABPA