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Revenue Management A Practical Pricing Perspective 1st Edition Ian Yeoman

  • SKU: BELL-2256824
Revenue Management A Practical Pricing Perspective 1st Edition Ian Yeoman
$ 31.00 $ 45.00 (-31%)

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Revenue Management A Practical Pricing Perspective 1st Edition Ian Yeoman instant download after payment.

Publisher: Palgrave Macmillan
File Extension: PDF
File size: 2.98 MB
Pages: 294
Author: Ian Yeoman, Una McMahon-Beattie
ISBN: 0230241417
Language: English
Year: 2011
Edition: 1

Product desciption

Revenue Management A Practical Pricing Perspective 1st Edition Ian Yeoman by Ian Yeoman, Una Mcmahon-beattie 0230241417 instant download after payment.

Pricing is about deciding your market position whereas revenue management is the strategic and tactical decisions firms take in order to optimize revenues and profits. This book offers insights into research, theories, applications and innovations and how to makes these work in different industries.

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