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Richard Wagner Selfpromotion And The Making Of A Brand 1st Edition Nicholas Vazsonyi

Name: Richard Wagner Selfpromotion And The Making Of A Brand 1st Edition Nicholas Vazsonyi
SKU: BELL-1728896
Price: 31.00 USD
Availability: InStock
Rating: 5 (58 reviews)

SKU: BELL-1728896

$ 31.00 ~~$ 45.00~~ (-31%)

5.0

58 reviews

Richard Wagner Selfpromotion And The Making Of A Brand 1st Edition Nicholas Vazsonyi instant download after payment.

Publisher: Cambridge University Press

File Extension: PDF

File size: 3.34 MB

Pages: 234

Author: Nicholas Vazsonyi

ISBN: 9780521519960, 0521519969

Language: English

Year: 2010

Edition: 1

Product desciption

Richard Wagner Selfpromotion And The Making Of A Brand 1st Edition Nicholas Vazsonyi by Nicholas Vazsonyi 9780521519960, 0521519969 instant download after payment.

All modern artists have had to market themselves in some way. Richard Wagner may just have done it better than anyone else. In a self-promotional effort that began around 1840 in Paris, and lasted for the remainder of his career, Wagner claimed convincingly that he was the most German composer ever and the true successor of Beethoven. More significantly, he was an opera composer who declared that he was not composing operas. Instead, during the 1850s, he mapped out a new direction, conceiving of works that would break with tradition and be literally 'brand new'. This is the first study to examine the innovative ways in which Wagner made himself a celebrity, promoting himself using every means available: autobiography, journal articles, short stories, newspaper announcements, letters, even his operas themselves. Vazsonyi reveals how Wagner created a niche for his works in the crowded opera market that continues to be unique.