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Rising Tide Lessons From 165 Years Of Brand Building At Procter Gamble Hardcover Davis Dyer Frederick Dalzell Rowena Olegario

  • SKU: BELL-7185148
Rising Tide Lessons From 165 Years Of Brand Building At Procter Gamble Hardcover Davis Dyer Frederick Dalzell Rowena Olegario
$ 31.00 $ 45.00 (-31%)

4.1

80 reviews

Rising Tide Lessons From 165 Years Of Brand Building At Procter Gamble Hardcover Davis Dyer Frederick Dalzell Rowena Olegario instant download after payment.

Publisher: Harvard Business School Press
File Extension: PDF
File size: 37.65 MB
Pages: 467
Author: Davis Dyer; Frederick Dalzell; Rowena Olegario
ISBN: 9781591391470, 1591391474
Language: English
Year: 2004
Edition: Hardcover

Product desciption

Rising Tide Lessons From 165 Years Of Brand Building At Procter Gamble Hardcover Davis Dyer Frederick Dalzell Rowena Olegario by Davis Dyer; Frederick Dalzell; Rowena Olegario 9781591391470, 1591391474 instant download after payment.

This work features the history of brand innovation at Procter & Gamble, one of the most successful consumer goods companies in the world. A fascinating history of household brands from Ivory to Crest, and Pringles to Cascade, this book unlocks the secrets of longtime success of dozens of superstar brands that we've grown accustomed to choosing for decades. It offers practical advice. Case study sections offer lessons in: business reinvention, building new markets and capabilities, leadership transformation, brand excellence, and general management.

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