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Roar Get Heard In The Sales And Marketing Jungle A Business Fable Kevin Daum

  • SKU: BELL-1637516
Roar Get Heard In The Sales And Marketing Jungle A Business Fable Kevin Daum
$ 31.00 $ 45.00 (-31%)

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Roar Get Heard In The Sales And Marketing Jungle A Business Fable Kevin Daum instant download after payment.

Publisher: Wiley
File Extension: PDF
File size: 1.07 MB
Pages: 225
Author: Kevin Daum, Daniel A. Turner
ISBN: 9780470598795, 0470598794
Language: English
Year: 2010

Product desciption

Roar Get Heard In The Sales And Marketing Jungle A Business Fable Kevin Daum by Kevin Daum, Daniel A. Turner 9780470598795, 0470598794 instant download after payment.

Don't just get your message out. ROAR it out!

In this captivating parable, you'll follow Ryan Miller, an executive struggling with reduced sales in a challenging economy. Ryan is mentored by his old Livingston, New Jersey high school friend, Lenny Bernstein, now a Hasidic Jew in Brooklyn having great success in his packaging business. Over a series of lunches around New York City, Lenny shares the key insights that have driven his sales through the roof, while allowing him to run his business efficiently-and still have plenty of time for family. Lenny explains the simple mnemonic R-O-A-R

  • Recognize the four types of buyers
  • Observe from the buyer's perspective, and adapt your message
  • Acknowledge the buyer's special wants and needs
  • Resolve the buyer's issues

Praised by renowned money manager Ken Fisher, Roar! gives you a 3,500-year-old sales secret that has never before been articulated in a business context, one you can use to recharge your sales operation and revitalize both your business and your life. It may be a jungle out there, but it's a little less scary once you know how to ROAR!

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