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Rowdy Entrepreneurs And Insecure Dinosaurs Popular Strategies For Innovation After The End Of Endings Murat Karamuftuoglu

SKU: BELL-51261644

$ 31.00 ~~$ 45.00~~ (-31%)

4.0

26 reviews

Rowdy Entrepreneurs And Insecure Dinosaurs Popular Strategies For Innovation After The End Of Endings Murat Karamuftuoglu instant download after payment.

Publisher: John Hunt Publishing Limited

File Extension: EPUB

File size: 2.47 MB

Pages: 103

Author: Murat Karamuftuoglu

ISBN: 9781780992884, 1780992882

Language: English

Year: 2013

Product desciption

Rowdy Entrepreneurs And Insecure Dinosaurs Popular Strategies For Innovation After The End Of Endings Murat Karamuftuoglu by Murat Karamuftuoglu 9781780992884, 1780992882 instant download after payment.

Rowdy Entrepreneurs and Insecure Dinosaurs is about invention and innovation in the context of postmodern society and information economy. It applies "popular culture" theory to such companies as Virgin, Microsoft, and Apple, to analyse their innovation strategies. This is the first book of its kind that mingles popular culture theory with innovation theory and entrepreneurship. It is written, true to the spirit of popular culture, in a lively style with abundant popular cultural references, and textual and visual puns.