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Scaling Procedures Issues And Applications 1st Edition Richard G Netemeyer

  • SKU: BELL-5052910
Scaling Procedures Issues And Applications 1st Edition Richard G Netemeyer
$ 31.00 $ 45.00 (-31%)

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Scaling Procedures Issues And Applications 1st Edition Richard G Netemeyer instant download after payment.

Publisher: SAGE Publications, Inc
File Extension: PDF
File size: 1.77 MB
Pages: 224
Author: Richard G. Netemeyer, William O. Bearden, Subhash Sharma
ISBN: 9780761920267, 0761920269
Language: English
Year: 2003
Edition: 1

Product desciption

Scaling Procedures Issues And Applications 1st Edition Richard G Netemeyer by Richard G. Netemeyer, William O. Bearden, Subhash Sharma 9780761920267, 0761920269 instant download after payment.

Scaling Procedures: Issues and Applications examines the issues involved in developing and validating multi-item self-report scales of latent constructs. Distinguished researchers and award-winning educators Richard G. Netemeyer, William O. Bearden, and Subhash Sharma present a four-step approach for multi-indicator scale development. With these steps, the authors include relevant empirical examples and a review of the concepts of dimensionality, reliability, and validity.

Scaling Procedures: Issues and Applications supplies cutting-edge strategies for developing and refining measures. Providing concise chapter introductions and summaries, as well as numerous tables, figures, and exhibits, the authors present recommended steps and overlapping activities in a logical, sequential progression.

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