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EbookBell Team
4.0
66 reviewsThe principles in this book derive from my work in consulting, writing, speaking, and designing. Many are referenced in my previous works, but here they come to life in a fictional story. This is the account of a CEO facing a stark choice: he and his team must reimagine their company in five weeks or lose everything they've been working for. Ticktock! How will they save it?
The powerful tools at the centre of the story are the five Qs of strategy and the five Ps of design thinking. These make up the basic principles of agile strategy - a faster, more collaborative approach to building a brand. Whether you're a CEO, strategist, marketer, manager, designer, writer, researcher, or consultant, you'll find familiar challenges and recognizable faces here. You'll also discover the ability to see business in a new light - not as a static set of requirements, but as a living entity that responds to passion, purpose, and creative collaboration. Scramble is that rare book that everyone on your team will eagerly read, discuss, and put into action.
