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Seafood And Aquaculture Marketing Handbook 2nd Edition Carole R Engle

  • SKU: BELL-5687312
Seafood And Aquaculture Marketing Handbook 2nd Edition Carole R Engle
$ 31.00 $ 45.00 (-31%)

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Seafood And Aquaculture Marketing Handbook 2nd Edition Carole R Engle instant download after payment.

Publisher: Wiley-Blackwell
File Extension: PDF
File size: 5.45 MB
Pages: 416
Author: Carole R. Engle, Kwamena K. Quagrainie, Madan M. Dey
ISBN: 9781118845509, 1118845501
Language: English
Year: 2016
Edition: 2

Product desciption

Seafood And Aquaculture Marketing Handbook 2nd Edition Carole R Engle by Carole R. Engle, Kwamena K. Quagrainie, Madan M. Dey 9781118845509, 1118845501 instant download after payment.

Aquaculture, the farming of aquatic animals and plants, and other seafood businesses continue to grow rapidly around the world.  However, many of these businesses fail due to the lack of sufficient attention to marketing.  The Seafood and Aquaculture Marketing Handbook provides the reader with a comprehensive, yet user-friendly presentation of key concepts and tools necessary for aquaculture and seafood businesses to evaluate and adapt to changing market conditions.

Markets for aquaculture and seafood products are diverse, dynamic, and complex.  The Seafood and Aquaculture Marketing Handbook presents fundamental principles of marketing, specific discussion of aquaculture and seafood market channels and supply chains from around the world, and builds towards a step-by-step approach to strategic market planning for successful aquaculture and seafood businesses.

This book is an essential reference for all aquaculture and seafood businesses as well as students of aquaculture.  The volume contains a series of synopses of specific markets, an extensive annotated bibliography, and webliography for additional sources of information.

Written by authors with vast experience in international marketing of aquaculture and seafood products, this volume is a valuable source of guidance for those seeking to identify profitable markets for their aquaculture and seafood products.

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