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Search Analytics For Your Site 1st Louis Rosenfeld

  • SKU: BELL-2350430
Search Analytics For Your Site 1st Louis Rosenfeld
$ 31.00 $ 45.00 (-31%)

4.4

22 reviews

Search Analytics For Your Site 1st Louis Rosenfeld instant download after payment.

Publisher: Rosenfeld Media, LLC
File Extension: PDF
File size: 33.76 MB
Pages: 199
Author: Louis Rosenfeld
ISBN: 9781933820200, 1933820209
Language: English
Year: 2011
Edition: 1st

Product desciption

Search Analytics For Your Site 1st Louis Rosenfeld by Louis Rosenfeld 9781933820200, 1933820209 instant download after payment.

Any organization that has a searchable web site or intranet is sitting on top of hugely valuable and usually under-exploited data: logs that capture what users are searching for, how often each query was searched, and how many results each query retrieved. Search queries are gold: they are real data that show us exactly what users are searching for in their own words. This book shows you how to use search analytics to carry on a conversation with your customers: listen to and understand their needs, and improve your content, navigation and search performance to meet those needs.

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