Search Engine Optimization An Hour A Day Grappone Jennifercouzin by Grappone, Jennifer;couzin, Gradiva & Gradiva Couzin instant download after payment.

Includes index;Cover -- Introduction -- Why SEO? -- Why an Hour a Day? -- How Long Until I See Results? -- Who Can Use This Book -- What's Inside -- This Book's Companion Website -- Conventions Used in This Book -- Contents -- About the Authors -- Part I: Foundation -- Chapter 1: Clarify Your Goals -- What Is SEO? -- Do I Need to Perform SEO for My Website? -- What Are the Overall Goals of My Business? -- What Function Does My Website Serve? -- How Is My Website Connecting with the Goals of My Business? -- Who Do I Want to Visit My Website? -- What Do I Want Visitors to Do on My Website? -- Which Pages Do I Most Want My Website Visitors to See? -- How Will I Measure the Success of This SEO Campaign? -- Chapter 2: Customize Your Approach -- It's Your SEO Plan -- B2B -- B2C -- Large Organization -- Small Organization -- Brick-and-Mortar -- Blogger -- Nonprofit -- Chapter 3: Eternal Truths of SEO -- Robots Deliver -- Search Results Are Blended -- Algorithms Change -- Humans Are Smart- Computers Aren't -- Text Matters -- It's Not Just about Rank -- Search Engines Don't Like Tricks -- SEO Is Not Brain Surgery -- Chapter 4: How the Search Engines Work Right Now -- In Pursuit of Right Now -- Google Basics -- The Best of the Rest: Yahoo!, MSN, AOL, Ask -- Organic Ranking Factors -- Paid Placement -- SEO Trendspotting -- Part II: Strategy -- Chapter 5: Get Your Team on Board -- The Challenge of SEO Team Building -- Marketing, Sales, and Public Relations -- IT, Webmasters, and Programmers -- Graphic Designers -- Writers and Editors -- Executives and Product Managers -- Chapter 6: Your One-Month Prep: Baseline and Keywords -- Your SEO Idea Bank -- Week 1: Keywords -- Week 2: Baseline Assessment -- Week 3: Competition -- Week 4: Baseline Monthly Report -- Part III: Your SEO Plan -- Chapter 7: Month One: Kick It into Gear -- Week 1: Basic Site Optimization -- Week 2: Link Building -- Week 3: Set Up Your PPC Account -- Week 4: Visibility Check and Monthly Reporting -- Chapter 8: Month Two: Establish the Habit -- Week 5: Site Structure Improvements -- Week 6: Conversion Tracking -- Week 7: Research and Development -- Week 8: Visibility Check and Monthly Reporting -- Chapter 9: Month Three: It's aWay of Life -- Week 9: Build Content -- Week 10: PPC and ROI -- Week 11: What's Your Problem? -- Week 12: Visibility Check and Quarterly Reporting -- Moving On: Forging Your Own SEO Path -- Chapter 10: Extra Credit and Guilt-Free Slacking -- The Slacking Spectrum -- The Extra Credit Continuum -- Day-by-Day Extra Credit Tasks -- Appendix A -- Glossary;A guide to search engine optimization provides techniques for bringing traffic to a Web site