Seducing The Subconscious The Psychology Of Emotional Influence In Advertising Robert Heathauth by Robert Heath(auth.) 9780470974889, 9781119967637, 0470974885, 1119967635 instant download after payment.

A must-read for anyone intrigued by the role and influence of the ad world, Seducing the Subconscious explores the complexities of our relationship to advertising. Robert Heath uses approaches from experimental psychology and cognitive neuroscience to outline his theory of the subconscious influence of advertising in its audience’s lives. In addition to looking at ads’ influence on consumers, Heath also addresses how advertising is evolving, noting especially the ethical implications of its development. Supported by current research, Seducing the Subconscious shows us just how strange and complicated our relationship is with the ads we see every day.Content:
Chapter 1 The Persuasion Model (pages 13–23):
Chapter 2 Alternative Ideas (pages 24–38):
Chapter 3 Why We Don't Pay Attention to Advertising (pages 39–49):
Chapter 4 Learning and Attention (pages 51–62):
Chapter 5 The Role of Memory (pages 63–73):
Chapter 6 How We Process Communication (pages 74–84):
Chapter 7 Problems with Getting Attention (pages 85–97):
Chapter 8 Emotional Processing (pages 99–110):
Chapter 9 Our Adaptive Subconscious (pages 111–122):
Chapter 10 Emotion and Attention (pages 123–134):
Chapter 11 Decision?Making (pages 135–148):
Chapter 12 The Power of Metacommunication (pages 149–159):
Chapter 13 The Subconscious Seduction Model (pages 160–176):
Chapter 14 Under the Radar (pages 177–188):
Chapter 15 The Hidden Power of New Media (pages 189–197):
Chapter 16 Legal, Decent, Honest, and Truthful (pages 198–206):
Chapter 17 How to Spot Subconscious Seduction (pages 207–218):