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Selling And Sales Management Jobber Davidlancaster Geoffrey

SKU: BELL-22123362

$ 31.00 ~~$ 45.00~~ (-31%)

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Selling And Sales Management Jobber Davidlancaster Geoffrey instant download after payment.

Publisher: Pearson

File Extension: PDF

File size: 7.46 MB

Pages: 544

Author: Jobber, David;Lancaster, Geoffrey

ISBN: 9781292078007, 9782172192394, 1292078006, 2172192392

Language: English

Year: 2015

Product desciption

Selling And Sales Management Jobber Davidlancaster Geoffrey by Jobber, David;lancaster, Geoffrey 9781292078007, 9782172192394, 1292078006, 2172192392 instant download after payment.

Over the past quarter of a century, Selling and Sales Management has proved itself to be the definitive text in this exciting and fast-paced subject area. This new edition comes fully updated with new case studies, using working businesses to connect sales theory to the practical implications of selling in a modern environment. This edition contains the results from cutting-edge research that differentiates it from most of its competitors. The book continues to place emphasis on global aspects of selling and sales management. Topics covered include technological applications of selling and sales management, ethics of selling and sales management, systems selling and a comprehensive coverage of key account management.