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Sem Logo Naomi Klein

Name: Sem Logo Naomi Klein
SKU: BELL-58812490
Price: 31.00 USD
Availability: InStock
Rating: 4.4 (52 reviews)

SKU: BELL-58812490

$ 31.00 ~~$ 45.00~~ (-31%)

4.4

52 reviews

Sem Logo Naomi Klein instant download after payment.

Publisher: Record

File Extension: MOBI

File size: 13.14 MB

Author: Naomi Klein

Language: English

Year: 2016

Product desciption

Sem Logo Naomi Klein by Naomi Klein instant download after payment.

Mixando a paixão de ativista com sofisticado comentário cultural, Naomi Klein constrói formulações reveladoras sobre o reino das marcas. A autora aponta os efeitos negativos deste mecanismo na cultura, no trabalho, na educação e nas escolhas do consumidor. O livro mostra como companhias transnacionais convertem o mundo em uma oportunidade de marketing, retraça a trajetória do movimento antiglobalização, explica a razão pela qual algumas das mais reverenciadas marcas encontram-se expostas por ativistas na fúria de seus grafites e 'slogans', alvejadas nas sabotagens de 'hackers', ou nas campanhas anticorporativas.