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Sensory Marketing An Introduction Bertil Hultén

  • SKU: BELL-11067816
Sensory Marketing An Introduction Bertil Hultén
$ 31.00 $ 45.00 (-31%)

5.0

18 reviews

Sensory Marketing An Introduction Bertil Hultén instant download after payment.

Publisher: SAGE Publications Limited
File Extension: PDF
File size: 16.21 MB
Pages: 256
Author: Bertil Hultén
ISBN: 9781526423245, 1526423243
Language: English
Year: 2020

Product desciption

Sensory Marketing An Introduction Bertil Hultén by Bertil Hultén 9781526423245, 1526423243 instant download after payment.

Authored by Bertil Hultén, one of the world's leading professors of sensory marketing, this text brilliantly explains the techniques through which a sensory experience can be created to surround a consumer. Sensory experiences combine not only to increase the chance of an immediate sale, but to influence perception of a product which then plays into a customer's chance of return, and brand loyalty for the future. • Hulten provides definitions, insight boxes, questions and case studies to provide an engaging learning experience. • The author is one of the most published professors in the field, sharing exclusive expertise and experience. • The book is thorough yet accessible, dedicating a chapter to each of the 5 senses.

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