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Sensory Marketing Bertil Hultn Niklas Broweus Marcus Van Dijk

  • SKU: BELL-1634768
Sensory Marketing Bertil Hultn Niklas Broweus Marcus Van Dijk
$ 31.00 $ 45.00 (-31%)

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Sensory Marketing Bertil Hultn Niklas Broweus Marcus Van Dijk instant download after payment.

Publisher: Palgrave Macmillan
File Extension: PDF
File size: 1.19 MB
Pages: 183
Author: Bertil Hultén, Niklas Broweus, Marcus van Dijk
ISBN: 9780230237049, 9780230576575, 0230576575, 0230237045
Language: English
Year: 2009

Product desciption

Sensory Marketing Bertil Hultn Niklas Broweus Marcus Van Dijk by Bertil Hultén, Niklas Broweus, Marcus Van Dijk 9780230237049, 9780230576575, 0230576575, 0230237045 instant download after payment.

The book covers the ongoing shift from mass-marketing and micro-marketing to sensory marketing in terms of the increased individualization in the contemporary society. It shows the importance in reaching the individuals' five senses at a deeper level than traditional marketing theories do.

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