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Service Design For Business A Practical Guide To Optimizing The Customer Experience 1st Ben Reason Lavrans Lvlie Melvin Brand Flu

  • SKU: BELL-59149086
Service Design For Business A Practical Guide To Optimizing The Customer Experience 1st Ben Reason Lavrans Lvlie Melvin Brand Flu
$ 31.00 $ 45.00 (-31%)

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Service Design For Business A Practical Guide To Optimizing The Customer Experience 1st Ben Reason Lavrans Lvlie Melvin Brand Flu instant download after payment.

Publisher: Wiley
File Extension: EPUB
File size: 4.98 MB
Author: Ben Reason & Lavrans Løvlie & Melvin Brand Flu
ISBN: 9781118988947, 1118988949, B019YNO76G
Language: English
Year: 2015
Edition: 1st

Product desciption

Service Design For Business A Practical Guide To Optimizing The Customer Experience 1st Ben Reason Lavrans Lvlie Melvin Brand Flu by Ben Reason & Lavrans Løvlie & Melvin Brand Flu 9781118988947, 1118988949, B019YNO76G instant download after payment.

TRANSFORM YOUR CUSTOMERS' EXPERIENCE THROUGH SERVICE DESIGN

"Service design has been around for 20 years and has matured from a niche design discipline to a more comprehensive and accessible way to tackle customer, business, and organizational challenges. However, it is still under recognized and undervalued by businesses. This book aims to address this in two ways. First, by putting the value of service design into business terms and second, by showing how service design can connect to core business outcomes and capabilities."
—FROM THE INTRODUCTION

From Ben Reason, Lavrans Løvlie, and Melvin Brand Flu, the directors of Livework—the groundbreaking service design company—comes Service Design for Business. This is the indispensable guide for any organization that wants to move their customers to a more positive experience. The authors show how to transform your customer's experience and keep them engaged through the art of intentional service design.

Written in practical terms, Service Design for Business offers all types of organizations (business-to-consumer, business-to-business, or government services) a proven, effective approach for better responding to customers' needs and demands, and provides a strategy that can be implemented immediately.

Reason, Løvlie, and Brand Flu walk you through their winning service design approach to problem solving that can help your business succeed. They give you the tools to tackle the common challenges and resolve real issues in order to move your business forward. Organized for easy navigation, this essential handbook offers the information needed for connecting market factors to the organizational challenge of customer experience by seeing your company through the customers' eyes.

For additional content, cases studies and tools relevant to this book, please visit: www.liveworkstudio.com/SDinB

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