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4.1
20 reviewsYoung, single women emerged in the late 1990s
as powerful consumers in the wave of real estate development that was
overtaking and reshaping the landscape of cities. Newspaper reports and
depictions of urban women in popular culture suggested that condominium
living in particular was offering women new-found freedom, financial
independence, and personal security. But is home ownership a path to
liberation for women, or were these reports merely celebratory rhetoric
that disguised more disquieting trends?
To get at the reality behind the rhetoric, Sex and the Revitalized City
approaches the phenomenon from the perspective of planners, developers,
and condo owners in Toronto. Explorations of three themes – tenure,
community, and lifestyle – within the context of a critical analysis of
the neoliberal agenda reveal that the relationship between women and the
city is being remade in the image of fast capital and consumer
citizenship. Filtered through condominium ownership, neoliberal
ideologies are not freeing women from constraints – they are reinforcing
patriarchal norms.
This fresh look at gentrification and urban
revitalization exposes the notion of women’s emancipation through
condominium ownership as a marketing ploy rather than a major shift in
gender relations.
This book will appeal to scholars and students of urban studies, gender and women’s studies, and human geography.