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Shopper Marketing How To Increase Purchase Decisions At The Point Of Sale Markus Stahlberg

Name: Shopper Marketing How To Increase Purchase Decisions At The Point Of Sale Markus Stahlberg
SKU: BELL-1478096
Price: 31.00 USD
Availability: InStock
Rating: 5 (58 reviews)

SKU: BELL-1478096

$ 31.00 ~~$ 45.00~~ (-31%)

5.0

58 reviews

Shopper Marketing How To Increase Purchase Decisions At The Point Of Sale Markus Stahlberg instant download after payment.

Publisher: Kogan Page

File Extension: PDF

File size: 3.23 MB

Pages: 257

Author: Markus Stahlberg, Ville Maila

ISBN: 9780749457020, 0749457023

Language: English

Year: 2010

Product desciption

Shopper Marketing How To Increase Purchase Decisions At The Point Of Sale Markus Stahlberg by Markus Stahlberg, Ville Maila 9780749457020, 0749457023 instant download after payment.

Shopper marketing is a rapidly growing concept in sales promotion, but how can you put it to work? Marketing consultants and editors Markus Ståhlberg and Ville Maila, and 35 other shopper-marketing experts, offer almost three dozen essays that detail how this tactic works, outline its benefits and explain how to implement it. getAbstract strongly recommends this definitive shopper-marketing resource. Its mix of savvy insights and suggestions from those on the front lines of retailing will appeal to product and brand managers, packaging experts, display designers, merchandising specialists, retail and manufacturing marketing and sales executives, as well as students of marketing, merchandising and selling.