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EbookBell Team
4.7
86 reviewsControversial book about academics inventing new terms and self-branding - sure to provoke debate!
This volume focuses on sloganization as an emergent phenomenon in language education discourse. Motivated by an increasing uneasiness with a number of concepts in current research that have become sloganized, this volume scrutinizes the discourse of language education, identifies popular slogans and reconstructs the sloganization processes.
