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Smarketing How To Achieve Competitive Advantage Through Blended Sales And Marketing 1st Edition Tim Hughes

  • SKU: BELL-43847504
Smarketing How To Achieve Competitive Advantage Through Blended Sales And Marketing 1st Edition Tim Hughes
$ 31.00 $ 45.00 (-31%)

4.0

56 reviews

Smarketing How To Achieve Competitive Advantage Through Blended Sales And Marketing 1st Edition Tim Hughes instant download after payment.

Publisher: Kogan Page
File Extension: PDF
File size: 2.4 MB
Pages: 248
Author: Tim Hughes, Adam Gray, Hugo Whicher
ISBN: 9780749483586, 9780749483593, 074948358X, 0749483598
Language: English
Year: 2018
Edition: 1

Product desciption

Smarketing How To Achieve Competitive Advantage Through Blended Sales And Marketing 1st Edition Tim Hughes by Tim Hughes, Adam Gray, Hugo Whicher 9780749483586, 9780749483593, 074948358X, 0749483598 instant download after payment.

This is the first book that explores the shift that will become the future state operating model for companies seeking to remain competitive and relevant in this fast-changing digital world.
Since the earliest days of 'modern' marketing and sales, the departments that ran these key functions have been separate empires. They have different leaders, different budgets, and different organizational structures. However, with the overwhelming impact of continuous disruption, many organizations have been left floundering, unsure of how to get traction in the market. The old rule book has been torn up and thrown away.
Smarketing explains how and why companies should blend sales and marketing into one single, streamlined smarketing department. Sales people will become better marketers, and marketers better sales people, leading to bigger, better business growth all round.
With clearly defined implementation strategies that can be applied by any company, regardless of size or sector, Smarketing is an invaluable resource for any marketing or sales professional looking to drive growth and success in the new era of marketing.

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