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Smarter Pricing How To Capture Higher Margins From Your Market Cram

SKU: BELL-22004620

$ 31.00 ~~$ 45.00~~ (-31%)

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Smarter Pricing How To Capture Higher Margins From Your Market Cram instant download after payment.

Publisher: FT Press; Financial Times/Prentice Hall

File Extension: PDF

File size: 1.33 MB

Author: Cram, Tony

ISBN: 9780273706137, 0273706136

Language: English

Year: 2005

Product desciption

Smarter Pricing How To Capture Higher Margins From Your Market Cram by Cram, Tony 9780273706137, 0273706136 instant download after payment.

Are your prices too low? Some of your customers would pay more, and there are times and places where you could charge more. Of course none of your customers will tell you this, as competitors tempt them with promises of lower prices and the media trains them to be bargain-hunters. All this price pressure is one way - downwards. This book will help you to move your customers and your business in the other direction - upwards. It's all about commanding the right price, and the right price is, more than you would imagine possible, a higher one. This is Smarter Pricing, and these are the rules of commanding a higher price and capturing more value.