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Social Marketing And Behaviour Change Models Theory And Applications Linda Brennan

  • SKU: BELL-34801780
Social Marketing And Behaviour Change Models Theory And Applications Linda Brennan
$ 31.00 $ 45.00 (-31%)

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Social Marketing And Behaviour Change Models Theory And Applications Linda Brennan instant download after payment.

Publisher: Edward Elgar Publishing Ltd
File Extension: PDF
File size: 6.49 MB
Pages: 448
Author: Linda Brennan, Wayne Binney, Lukas Parker, Torgeir Aleti, Dang Nguyen
ISBN: 9781782548140, 1782548149
Language: English
Year: 2014

Product desciption

Social Marketing And Behaviour Change Models Theory And Applications Linda Brennan by Linda Brennan, Wayne Binney, Lukas Parker, Torgeir Aleti, Dang Nguyen 9781782548140, 1782548149 instant download after payment.

With a concise, yet comprehensive overview of the topic, Social Marketing and Behaviour Change features a review and analysis of the most validated models of behaviour change, using case studies to illustrate these models in practice. Divided into seven sections, the authors and contributors of this unique book discuss in detail the functions of various models including: cognitive, conative, affective, social-cultural and multi-theory - along with consumer behaviour decision and social change models. This visual and comprehensible multi-disciplinary book is accessible to a wide range of fields of practice and professionals. In particular researchers and students in the field of social marketing will find the book an invaluable resource.

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