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Social Marketing To Protect The Environment What Works 1st Edition Doug Mckenziemohr Nancy R Lee P Wesley Schultz Philip Kotler

  • SKU: BELL-51285386
Social Marketing To Protect The Environment What Works 1st Edition Doug Mckenziemohr Nancy R Lee P Wesley Schultz Philip Kotler
$ 31.00 $ 45.00 (-31%)

4.3

98 reviews

Social Marketing To Protect The Environment What Works 1st Edition Doug Mckenziemohr Nancy R Lee P Wesley Schultz Philip Kotler instant download after payment.

Publisher: SAGE Publications, Incorporated
File Extension: EPUB
File size: 3.17 MB
Pages: 257
Author: Doug McKenzie-Mohr; Nancy R. Lee; P. Wesley Schultz; Philip Kotler
ISBN: 9781452224312, 1452224315
Language: English
Year: 2011
Edition: 1

Product desciption

Social Marketing To Protect The Environment What Works 1st Edition Doug Mckenziemohr Nancy R Lee P Wesley Schultz Philip Kotler by Doug Mckenzie-mohr; Nancy R. Lee; P. Wesley Schultz; Philip Kotler 9781452224312, 1452224315 instant download after payment.

Behavior change is central to the pursuit of sustainability. This book details how to use community-based social marketing to motivate environmental protection behaviors as diverse as water and energy efficiency, alternative transportation, and watershed protection. With case studies of innovative programs from around the world, including the United States, Canada Australia, Spain, and Jordan, the authors present a clear process for motivating social change for both residential and commercial audiences. The case studies plainly illustrate realistic conservation applications for both work and home and show how community-based social marketing can be harnessed to foster more sustainable communities.

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