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Social Media Marketing Strategies For Engaging In Facebook Twitter Other Social Media Evans

  • SKU: BELL-22123586
Social Media Marketing Strategies For Engaging In Facebook Twitter Other Social Media Evans
$ 31.00 $ 45.00 (-31%)

4.3

98 reviews

Social Media Marketing Strategies For Engaging In Facebook Twitter Other Social Media Evans instant download after payment.

Publisher: Que
File Extension: PDF
File size: 4.3 MB
Pages: 342
Author: Evans, Liana
ISBN: 9780789742841, 0789742845
Language: English
Year: 2010

Product desciption

Social Media Marketing Strategies For Engaging In Facebook Twitter Other Social Media Evans by Evans, Liana 9780789742841, 0789742845 instant download after payment.

ProfitBigfrom Social Media: Strategies and Solutions That Work!Using new social media marketing techniques, you can deepen relationships with your most passionate, profitable customers--and create more of them than ever before! In this 100% practical book, world-renowned expert Li Evans shows exactly how to make the most of social media--in any company, in any industry. You'll discover exactly how to customize your best social networking strategy...then staff it, organize it, manage its risks, and execute it successfully! Evans shows how to understand your audience, enter the conversation, build trust, protect your brand, integrate social media into existing marketing programs, measure your results...and profit big from today's hottest new social media sites and platforms!Topics include- Make the most of Twitter, Facebook, YouTube, LinkedIn, Flickr, and more - Define goals and customize strategy to maximize Return on Conversation (ROC) - Understand thewholeconversation about you andallthe communities you serve - Manage legal, compliance, and ethical challenges - Plan social media policies for your company's employees - Extend customer service into social media - Maintain consistent branding and messaging - Complement your SEO, PPC, offline marketing, and PR efforts - Learn how to integrate traditional marketing tactics (TV, radio, print) with your social media marketing strategy

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