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Social Network Analysis For Startups Maksim Tsvetovat Alexander Kouznetsov

  • SKU: BELL-31832752
Social Network Analysis For Startups Maksim Tsvetovat Alexander Kouznetsov
$ 31.00 $ 45.00 (-31%)

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Social Network Analysis For Startups Maksim Tsvetovat Alexander Kouznetsov instant download after payment.

Publisher: O'Reilly Media
File Extension: MOBI
File size: 8.43 MB
Author: Maksim Tsvetovat & Alexander Kouznetsov
Language: English
Year: 2011

Product desciption

Social Network Analysis For Startups Maksim Tsvetovat Alexander Kouznetsov by Maksim Tsvetovat & Alexander Kouznetsov instant download after payment.

SNA techniques are derived from sociological and social-psychological theories and take into account the whole network (or, in case of very large networks such as Twitter -- a large segment of the network). Thus, we may arrive at results that may seem counter-intuitive -- e.g. that Jusin Bieber (7.5 mil. followers) and Lady Gaga (7.2 mil. followers) have relatively little actual influence despite their celebrity status -- while a middle-of-the-road blogger with 30K followers is able to generate tweets that "go viral" and result in millions of impressions. O'Reilly's "Mining Social Media" and "Programming Collective Intelligence" books are an excellent start for people inteseted in SNA. This book builds on these books' foundations to teach a new, pragmatic, way of doing SNA. I would like to write a book that links theory ("why is this important?", "how do various concepts interact?", "how do I interpret quantitative results?") and practice -- gathering, analyzing and visualizing data using Python and other open-source tools.

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