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Social Networks And Their Economics Influencing Consumer Choice Daniel Birke

Name: Social Networks And Their Economics Influencing Consumer Choice Daniel Birke
SKU: BELL-4699948
Price: 31.00 USD
Availability: InStock
Rating: 4.1 (80 reviews)

SKU: BELL-4699948

$ 31.00 ~~$ 45.00~~ (-31%)

4.1

80 reviews

Social Networks And Their Economics Influencing Consumer Choice Daniel Birke instant download after payment.

Publisher: Wiley

File Extension: PDF

File size: 12.43 MB

Pages: 222

Author: Daniel Birke

ISBN: 9781118457658, 9781118699638, 9781118699645, 9781118699669, 9781118699676, 111845765X, 1118699637, 1118699645, 1118699661

Language: English

Year: 2013

Product desciption

Social Networks And Their Economics Influencing Consumer Choice Daniel Birke by Daniel Birke 9781118457658, 9781118699638, 9781118699645, 9781118699669, 9781118699676, 111845765X, 1118699637, 1118699645, 1118699661 instant download after payment.

Reveals how consumer choice can be better understood and influenced using social networks analysis (SNA) Intuitively, we all appreciate that we can be influenced by our friends and peers in what we do, how we behave, and what products we consume. Until recently, it has been difficult to measure this interdependence, mainly because data on social networks was difficult to collect and not readily available. More and more companies such as mobile phone carriers or social networking sites such as Facebook are collecting such data electronically. Daniel Birke illustrates in compelli