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4.3
78 reviewsToday’s buyers are engaging sales professionals until much later in their buying process, however 74% of deals are awarded to the sales professional that was first to engage the buyer, and provide value and insights into the buying process. These juxtaposing statistics are showing the sales community that their approach to the buyer needs to change. Successful sales professionals have already recognized this change, and have begun leveraging Social Selling as a means to reach the buyer where they’re conducting due diligence – online. The challenge within a sales organization is the skill gap that’s occurring, as top performers have embraced and implemented Social Selling, while 70% of the sales force is stuck in “random acts of Social”.
This book will follow the Sales for Life’s – Social Selling Mastery™ curriculum. This roadmap always starts with capturing the mindshare of business leadership, and flows...
