EbookBell.com

Most ebook files are in PDF format, so you can easily read them using various software such as Foxit Reader or directly on the Google Chrome browser.
Some ebook files are released by publishers in other formats such as .awz, .mobi, .epub, .fb2, etc. You may need to install specific software to read these formats on mobile/PC, such as Calibre.

Please read the tutorial at this link: https://ebookbell.com/faq

We offer FREE conversion to the popular formats you request; however, this may take some time. Therefore, right after payment, please email us, and we will try to provide the service as quickly as possible.

For some exceptional file formats or broken links (if any), please refrain from opening any disputes. Instead, email us first, and we will try to assist within a maximum of 6 hours.

EbookBell Team

Sponsorship For A Return On Investment Guy Masterman

Name: Sponsorship For A Return On Investment Guy Masterman
SKU: BELL-1624772
Price: 31.00 USD
Availability: InStock
Rating: 4.8 (94 reviews)

SKU: BELL-1624772

$ 31.00 ~~$ 45.00~~ (-31%)

4.8

94 reviews

Sponsorship For A Return On Investment Guy Masterman instant download after payment.

Publisher: Butterworth-Heinemann

File Extension: PDF

File size: 3.83 MB

Pages: 280

Author: Guy Masterman

ISBN: 9780080550121, 9780750668378, 9780750686402, 0750668377, 0750686405, 0080550126

Language: English

Year: 2007

Product desciption

Sponsorship For A Return On Investment Guy Masterman by Guy Masterman 9780080550121, 9780750668378, 9780750686402, 0750668377, 0750686405, 0080550126 instant download after payment.

Sponsorship is both a critical communications tool for sponsors as well as a fundamental revenue stream for rights owners. Market leaders use sponsorship widely and arguably more successfully than any other communications tool to achieve competitive advantage whilst events of all sizes depend on sponsorship just to exist. As the importance of sponsorship has increased the demands of it have risen too. Now sponsors seek measurable return on their investment. Sponsorship: For a Return on Investment provides a unique insight on the use of sponsorship for a return on investment and will appeal to practitioners and undergraduate and postgraduate students alike. It builds a conceptual framework for the development, planning, implementation and evaluation of strategies for sport, arts, music and community sponsorship, and from two perspectives: * For rights owners, the importance of effectively acquiring and then developing a bespoke approach for the recruitment of sponsors for effective sponsorship programmes. * For sponsors, a better understanding of how sponsorship can be used for successful integrated marketing communications. A broad selection of examples and case studies from around the world are provided in order to demonstrate the importance of sponsorship on an international basis. * The first text to cover in-depth, sponsorship in the sports and leisure industries. * Builds a conceptual framework for the development, planning, implementation and evaluation of sponsorship strategies for both sponsors and rights owners in the sports and leisure industries. * Essential reading for both students and practitioners across the sports and leisure sectors, who need to realise the potential of sponsorship as a critical marketing communications tool.