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Sport Business In The Global Marketplace Finance And Capital Markets Hans Westerbeek

  • SKU: BELL-2428520
Sport Business In The Global Marketplace Finance And Capital Markets Hans Westerbeek
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Sport Business In The Global Marketplace Finance And Capital Markets Hans Westerbeek instant download after payment.

Publisher: Palgrave Macmillan
File Extension: PDF
File size: 1.43 MB
Pages: 256
Author: Hans Westerbeek, Aaron Smith
ISBN: 9781403903006, 140390300X
Language: English
Year: 2003

Product desciption

Sport Business In The Global Marketplace Finance And Capital Markets Hans Westerbeek by Hans Westerbeek, Aaron Smith 9781403903006, 140390300X instant download after payment.

Sport has become big business. This book takes a global look at the business of sport focusing upon the structure of the sport industry, commercialization of sport, sport marketing, franchising, television, and other rights, and the rise of the global super athletes and teams. This is positioned in a global political and economic context and in the framework of global uncertainties and scenarios.

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