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Sport Consumer Behaviour Marketing Strategies 2nd Edition 2nd Daniel C Funk Kostas Alexandris Heath Mcdonald

  • SKU: BELL-44701964
Sport Consumer Behaviour Marketing Strategies 2nd Edition 2nd Daniel C Funk Kostas Alexandris Heath Mcdonald
$ 31.00 $ 45.00 (-31%)

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Sport Consumer Behaviour Marketing Strategies 2nd Edition 2nd Daniel C Funk Kostas Alexandris Heath Mcdonald instant download after payment.

Publisher: Routledge
File Extension: PDF
File size: 10.82 MB
Pages: 353
Author: Daniel C Funk & Kostas Alexandris & Heath McDonald
ISBN: 9781003092537, 1003092535
Language: English
Year: 2022
Edition: 2nd

Product desciption

Sport Consumer Behaviour Marketing Strategies 2nd Edition 2nd Daniel C Funk Kostas Alexandris Heath Mcdonald by Daniel C Funk & Kostas Alexandris & Heath Mcdonald 9781003092537, 1003092535 instant download after payment.

Now in a fully revised and updated second edition, this textbook offers a complete introduction to consumer behaviour in sport and recreation. Combining theory and cutting-edge research with practical guidance and advice, it helps students and industry professionals become more effective practitioners.

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