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Sports Marketing And The Psychology Of Marketing Communication 1st Edition Lynn R Kahle Chris Riley

  • SKU: BELL-1134402
Sports Marketing And The Psychology Of Marketing Communication 1st Edition Lynn R Kahle Chris Riley
$ 31.00 $ 45.00 (-31%)

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Sports Marketing And The Psychology Of Marketing Communication 1st Edition Lynn R Kahle Chris Riley instant download after payment.

Publisher: Lawrence Erlbaum Associates
File Extension: PDF
File size: 5.62 MB
Pages: 444
Author: Lynn R. Kahle; Chris Riley
ISBN: 9780805857900, 0805857907
Language: English
Year: 2005
Edition: 1

Product desciption

Sports Marketing And The Psychology Of Marketing Communication 1st Edition Lynn R Kahle Chris Riley by Lynn R. Kahle; Chris Riley 9780805857900, 0805857907 instant download after payment.

Sports marketing is one of the fastest growing areas of marketing communication. This book advances understanding in this emerging area.It presents sports marketing in a scholarly and comprehensive way, covering major topics of discussion in sports marketing and the psychology of communication. Several new, innovative topics are introduced, such as SportNEST and consumption communities, and many classic topics are brought up to date, including sponsorship, ambush marketing, identification, endorsements, basking in reflected glory, and licensing. Many of the topics that seem to center around sports show up as well, such as sneakers, ethics, risky behavior, and even investments.

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