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ISBN 10: 1119996007
ISBN 13: 9781119996002
Author: Liz Barclay, Paul Barrow, Gregory Brooks, Ben Carter, Frank Catalano, Peter Economy, Lita Epstein, Alexander Hiam, Greg Holden, Tony Levene, Bob Nelson, Steven D. Peterson, Richard Pettinger, Bud E. Smith, Craig Smith, Paul Tiffany, John A. Tracy, Colin Barrow
Written by a team of business and fi nance experts, Starting & Running a Business All-In-One For Dummies is a complete guide to every aspect of setting up and growing a successful business. Featuring straight-talking advice on everything from business planning and marketing, managing staff and dealing with legal issues, to bookkeeping and taking care of tax obligations, this book is your one-stop guide to turning your business plans into profit.
Introduction.
Book I: Where to Start?
Chapter 1: Preparing for Business.
Chapter 2: Being Your Own Boss.
Chapter 3: Can You Do the Business?
Chapter 4: Starting Your Business Plan.
Chapter 5: Establishing Your Starting Position.
Chapter 6: Researching Your Customers, Competitors, and Industry.
Book II: Money in Mind.
Chapter 1: Finding the Money.
Chapter 2: Figuring Out Financials.
Chapter 3: Cash Flows and the Cash Flow Statement.
Chapter 4: Forecasting and Budgeting.
Book III: Getting the Staff.
Chapter 1: Staying on the Right Side of the Law.
Chapter 2: Finding Person Friday – Advertising and Interviewing.
Chapter 3: Employing People Successfully.
Chapter 4: Disciplining and Dismissing Staff.
Chapter 5: Paper Money, Money Paper – Payslips and Deductions.
Chapter 6: Inspiring Employees to Better Performance.
Chapter 7: Coaching and Development.
Chapter 8: Tackling Performance Appraisals.
Book IV: How Not to Cook the Books.
Chapter 1: Working for Yourself Can Be Less Taxing.
Chapter 2: Filling In and Filing Your Self Assessment Form.
Chapter 3: Getting Down to Bookkeeping Basics.
Chapter 4: Controlling Your Books, Your Records, and Your Money.
Chapter 5: Producing a Profit and Loss Statement.
Chapter 6: Developing a Balance Sheet.
Book V: Bigging Up Your Business.
Chapter 1: Taking a Closer Look at Customers.
Chapter 2: Marketing Your Wares.
Chapter 3: Writing a Marketing Plan.
Chapter 4: Brochures, Press Ads, and Print.
Chapter 5: Signs, Posters, and More.
Chapter 6: Public Relations and Word of Mouth.
Chapter 7: Planning Your Business Web Site.
Chapter 8: Choosing and Equipping Your New E-Business.
Chapter 9: E-Marketing.
Book VI: Getting Bigger.
Chapter 1: Thinking Strategically.
Chapter 2: Managing More Than One Product.
Chapter 3: Improving Performance.
Chapter 4: Franchising for Growth.
Chapter 5: TV and Radio Ads (or Your Own Show!).
Chapter 6: Becoming a Great Manager.
Index.
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Tags: Liz Barclay, Paul Barrow, Gregory Brooks, Starting, Running, Business, All in One, Dummies
