Store Wars The Worldwide Battle For Mindspace And Shelfspace Online And Instore 2nd Edition Greg Thain John Bradley by Greg Thain; John Bradley 9781118374061, 9781118374245, 9781118374801, 9781118374818, 1118374061, 111837424X, 1118374800, 1118374819 instant download after payment.

• A section on leading FMCG companies and brands (such as Coke, P&G, Unilever, Nestle, L'Oreal etc.), their marketing and branding strategies in the western markets (USA, Western Europe: UK, France, Germany and others).
• A section on leading retailers (Wal-Mart, Tesco, Carrefour etc.), their developments and expansion over the last 10 years.
• A section describing the interaction between retailers and manufacturers, including competition for end-consumers, trade marketing.
• A section covering the Emerging Markets—the retail landscape in the major developing economies, results of the expansion of major FMCG brands and western retail chains, challenges related to distribution and FMCG marketing in those countries.

The book will also discuss the impact of the Global Crisis on the consumer and retail markets as well as predictions and prospects for the future.