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Storytelling In Business The Authentic And Fluent Organization Janis Forman

  • SKU: BELL-51932896
Storytelling In Business The Authentic And Fluent Organization Janis Forman
$ 31.00 $ 45.00 (-31%)

5.0

58 reviews

Storytelling In Business The Authentic And Fluent Organization Janis Forman instant download after payment.

Publisher: Stanford University Press
File Extension: PDF
File size: 2.26 MB
Pages: 304
Author: Janis Forman
ISBN: 9780804784955, 0804784957
Language: English
Year: 2013

Product desciption

Storytelling In Business The Authentic And Fluent Organization Janis Forman by Janis Forman 9780804784955, 0804784957 instant download after payment.

For more than a decade, award-winning author Janis Forman has been helping executives to tell stories in service of their organizational objectives. In Storytelling for Business: The Authentic and Fluent Organization, she teaches readers everywhere how the craft of storytelling can help them to achieve their professional goals. Focusing on the role of storytelling at the enteprise level, this book provides a research-driven framework for engaging in organizational storytelling, draws out specific lessons learned from exemplary companies, and shows how to employ the road-tested strategies demonstrated by these leading firms.

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