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Strategic Customer Management Integrating Relationship Marketing And Crm Adrian Payne Pennie Frow

  • SKU: BELL-10653650
Strategic Customer Management Integrating Relationship Marketing And Crm Adrian Payne Pennie Frow
$ 31.00 $ 45.00 (-31%)

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Strategic Customer Management Integrating Relationship Marketing And Crm Adrian Payne Pennie Frow instant download after payment.

Publisher: Cambridge University Press
File Extension: PDF
File size: 22.24 MB
Pages: 529
Author: Adrian Payne; Pennie Frow
ISBN: 9781107014961, 1107014964
Language: English
Year: 2013

Product desciption

Strategic Customer Management Integrating Relationship Marketing And Crm Adrian Payne Pennie Frow by Adrian Payne; Pennie Frow 9781107014961, 1107014964 instant download after payment.

"The strategic management of customer relationships is a critical activity for all enterprises. The means of effectively managing relationships with customers are typically addressed under the headings of relationship marketing and customer relationship management (CRM), to name but two terms used to describe the management of customer relationships"--

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