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Strategic Entrepreneurship A Decisionmaking Approach To New Venture Creation And Management 2nd Edition Philip A Wickham

Name: Strategic Entrepreneurship A Decisionmaking Approach To New Venture Creation And Management 2nd Edition Philip A Wickham
SKU: BELL-1927286
Price: 31.00 USD
Availability: InStock
Rating: 4.25 (48 reviews)

SKU: BELL-1927286

$ 31.00 ~~$ 45.00~~ (-31%)

4.3

48 reviews

Strategic Entrepreneurship A Decisionmaking Approach To New Venture Creation And Management 2nd Edition Philip A Wickham instant download after payment.

Publisher: Ft Pr

File Extension: PDF

File size: 24.64 MB

Pages: 352

Author: Philip A. Wickham

ISBN: 9780273651154, 0273651153

Language: English

Year: 2001

Edition: 2

Product desciption

Strategic Entrepreneurship A Decisionmaking Approach To New Venture Creation And Management 2nd Edition Philip A Wickham by Philip A. Wickham 9780273651154, 0273651153 instant download after payment.

The book is suitable for courses in entrepreneurship and/or business enterprise at the advanced undergraduate, MBA and Masters in business enterprise/ entrepreneurship level. Wickham provides a comprehensive introduction to a subject that is rapidly growing in importance, reflecting its increasing importance of entrepreneurship in the real economy and society. The book discusses entrepreneurship not as a mystical gift possessed by individuals, but in a very practical manner as a type of strategic management that can be studied, analysed, and learnt. By taking a strategic approach and thereby making entrepreneurship relevant to organisations as an integrated whole, this book provides a unique and valuable approach to the subject. It presents entrepreneurship as describing what managers do as opposed to what they are.