Strategic International Management 3rd Edition Dirk Morschett by Dirk Morschett, Hanna Schramm-klein, Joachim Zentes 9783658078843, 3658078847 instant download after payment.

In this third edition, all chapters have been updated, new chapters integrated, all case studies revised and recent data were integrated. The concept, as it is described below, remained unchanged.

This book intends to give a compact overview of the most relevant concepts and developments in International Management. Various strategy concepts of internationally active companies and their implementation in practice are the core of this book. It is not designed as a traditional textbook or a collection of case studies, but tries to combine both. The book introduces the complex and manifold questions of International Management in the form of 23 lessons that give a thematic overview of key issues and illustrates each topic by providing a comprehensive case study.