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Strategic Management And Business Policytoward Global Sustainability 13th 13th Edition Thomas L Wheelen

  • SKU: BELL-50399276
Strategic Management And Business Policytoward Global Sustainability 13th 13th Edition Thomas L Wheelen
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Strategic Management And Business Policytoward Global Sustainability 13th 13th Edition Thomas L Wheelen instant download after payment.

Publisher: Pearson Publisher
File Extension: PDF
File size: 11.82 MB
Pages: 913
Author: Thomas L. Wheelen, J. David Hunger
ISBN: 9780132153225, 013215322X
Language: English
Year: 2012
Edition: 13

Product desciption

Strategic Management And Business Policytoward Global Sustainability 13th 13th Edition Thomas L Wheelen by Thomas L. Wheelen, J. David Hunger 9780132153225, 013215322X instant download after payment.

Welcome to the 13th edition of Strategic Management and Business Policy! Although the chapters are the same as those in the 12th edition, many of the cases are new and different. We completely revised seven of your favorite cases (Apple, Dell, Google, Carnival, Panera Bread, Whole Foods, and Church & Dwight) and added 12 brand-new ones (iRobot, Rosetta Stone, Logitech, Chrysler, Tesla Motors, TomTom, Volcom, TOMS Shoes, Best Buy, Dollar General, Boston Beer, and Burger King) for a total of 19 new cases! More than half of the cases in this book are new to this edition! Although we still make a distinction between full-length and mini cases, we have interwoven them throughout the book to better identify them with their industries. This edition continues the theme that runs throughout all 12 chapters: global environmental sustainability. This strategic issue will become even more important in the years ahead, as all of us struggle to deal with the consequences of climate change, global warming, and energy availability. We continue to be the most comprehensive strategy book on the market, with chapters ranging from corporate governance and social responsibility to competitive strategy, functional strategy, and strategic alliances. To keep the size of the book manageable, we offer special issue chapters dealing with technology, entrepreneurship, and not-for-profit organizations on the Web site (www.pearsonhighered.com/wheelen).

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