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Strategic Management For Travel And Tourism Nigel Evans David Campbell George Stonehouse

Name: Strategic Management For Travel And Tourism Nigel Evans David Campbell George Stonehouse
SKU: BELL-4729952
Price: 31.00 USD
Availability: InStock
Rating: 4.8 (84 reviews)

SKU: BELL-4729952

$ 31.00 ~~$ 45.00~~ (-31%)

4.8

84 reviews

Strategic Management For Travel And Tourism Nigel Evans David Campbell George Stonehouse instant download after payment.

Publisher: Butterworth-Heinemann

File Extension: PDF

File size: 18.84 MB

Pages: 409

Author: Nigel Evans; David Campbell; George Stonehouse

ISBN: 9780585459509, 9780750648547, 0585459509, 0750648546

Language: English

Year: 2003

Product desciption

Strategic Management For Travel And Tourism Nigel Evans David Campbell George Stonehouse by Nigel Evans; David Campbell; George Stonehouse 9780585459509, 9780750648547, 0585459509, 0750648546 instant download after payment.

Strategic Management for Travel and Tourism is the must-have text for students studying travel and tourism. It brings theory to life by using industry-based case studies, and in doing so, 'speaks the language' of the Travel and Tourism student. Among the new features and topics included in this edition are: * international case studies from large-scale businesses such as Airtours, MyTravel and South West Airlines * user-friendly applications of strategic management theory, such as objectives, products and markets and strategic implementation, together with illustrative case studies, and longer case studies for seminar work and summaries * contemporary strategic issues affecting travel and tourism organizations, such as vertical integration and strategic alliances Strategic Management for Travel and Tourism is a well-rounded book, ideal for all undergraduate and postgraduate students focusing on strategy in travel and tourism. * Specifically written for the travel and tourism industry with strategic management applications and theory * Brings theory to life with industry-based case studies from Airtours, Marriott and Thomas Cook to enhance learning and understanding * Well rounded book which covers the contemporary strategic issues affecting travel and tourism organizations, such as cruising and 'all-inclusive' holidays.