'Küng’s book stands
out for its focus on concepts, drivers, and dynamics. Its scope and
learning are brilliant and dazzling. This updated edition will be a
source of insight for students and a tool for industry veterans who seek
the perspective of academia.'
– Eli Noam, Columbia Business School

'A
landmark contribution to scholarship, Küng’s excellent book provides an
empirically rich and analytically sharp-sighted guide to contemporary
organizational strategies in a complex and dynamic media environment.'
– Gillian Doyle, University of Glasgow

'In
the age of relentless technological disruption, unlimited distribution
and non-professionalization, media firms are more dependent than ever on
strategic management. Küng articulates the dimensions of media
industries to account for an ever-increasing array of challenges and
strategies.'
– David Craig, University of Southern California

In
this Second Edition of a book many found invaluable for research and
teaching, including myself, Küng accomplishes a challenging task: to
preserve all the best qualities of the First Edition while both
extending the scope and deepening understandings about strategic
management theory in application to media industries.'
– Gregory Ferrell Lowe, University of Tampere

With
the media industries facing unprecedented change and challenge from top
to bottom, it has never been more vital to understand the elements of
strategy and how they apply to media organizations.

This new edition:

This
is the essential guide to change and management in the media industries
– ideal for students of media studies, media economics and media
management.